Beyond the CRM: How AI and Data Are Powering the Future of Critical Infrastructure

A Global Pulse at Dreamforce 2025

Technology events like Dreamforce serve as a barometer for innovation and industry priorities. This year, more than 45,000 leaders, partners, and innovators from over 140 countries gathered to discuss what’s next in enterprise technology.

The resounding message? Artificial Intelligence (AI) and data are reshaping the way organizations operate, not by replacing human expertise, but by amplifying it.

Two smiling men posing in front of a large ‘Welcome to Dreamforce’ banner on the Moscone Center exterior, surrounded by attendees and outdoor exhibits under daylight

The Era of the Agentic Enterprise

A recurring theme at Dreamforce this year was the emergence of the Agentic Enterprise, an organization where AI acts as a co-pilot to human decision-making. Within the Salesforce ecosystem, tools like Agentforce are driving tangible progress in customer sales and service.

However, a vital question emerged across conversations: How can enterprises find value from AI beyond customer-facing use cases?

The Untapped Opportunity: Critical Infrastructure

In discussions with leaders across critical infrastructure sectors, one topic consistently surfaced – optimizing the management of critical assets.

Whether it’s:

  • A Telecom accelerating fiber deployment
  • A Utility building a smarter energy grid
  • A Solar Developer moving from planning to construction
  • A Data Center racing to secure power and permits

The key to success lies in managing the asset lifecycle efficiently, intelligently, and with less risk.

When these processes are digitized, automated, and enabled with AI, organizations can deploy faster and scale smarter.

The Real Challenge: Data Quality and Foundations

AI is powerful, but it’s not magic. It depends on clean, structured, and complete data.

You can’t build an AI strategy without:

  • Reliable data and consistent processes
  • Robust, integrated platforms
  • Clear use cases that deliver measurable value

For many infrastructure organizations, their most valuable data, such as project plans, asset lifecycles, permit applications, and work submittals continues to be fragmented across spreadsheets or legacy systems.

This fragmentation makes it impossible to leverage AI meaningfully.

Nighttime view of the Moscone Center in San Francisco illuminated with colorful pink, purple, and blue lights and large Salesforce logos during Dreamforce, with people walking outside below.

Sitetracker’s Mission: Building the Operational System of Record

At Sitetracker, our mission is clear: to provide the operational foundation for deploying and maintaining critical infrastructure.

As the Operational System of Record, Sitetracker offers a single source of truth across all stages of asset deployment and maintenance. This foundation empowers organizations to extract value from structured and unstructured data such as:

  • Proactively identify risks e.g. predicting and preventing project delays
  • Optimize site operations
  • Automate key workflows like site acquisition and permitting

Because before you can harness AI, you must first solve your process and data challenges. It is hard to overstate the importance of having trust in the data, as AI deployments routinely fail without it.

From Foundation to Intelligence: Sitetracker’s AI Roadmap

Our work doesn’t stop with clean, reliable data. Once that operational foundation is in place, Sitetracker is focused on bringing AI-driven intelligence to operational data.

We’re developing new ways to transform insights into action, using predictive analytics and intelligent automation to help customers scale their infrastructure with confidence.

The takeaway from Dreamforce 2025 is clear:

Real AI value begins with strong processes and trustworthy data.

Large crowd seated inside a blue-lit convention hall with curved ceiling beams, multiple large display screens showing the Salesforce Dreamforce logo, and a presentation in progress.

Powering the Future of Infrastructure

AI and data are redefining how critical infrastructure is planned, deployed, and maintained. For telecom, utilities, and energy organizations, the opportunity lies within the operational backbone that keeps assets moving and connected.

Sitetracker helps the world’s leading infrastructure providers lay that foundation today, unlocking intelligent, scalable operations for the future.

Take the Next Step

Ready to see how Sitetracker can transform your operations?

Contact your partner manager or schedule a demo to experience how Sitetracker can power your infrastructure projects with data-driven intelligence.