This Cookie Policy explains how Sitetracker, Inc. (“Sitetracker”, “we”, “us”) uses cookies and similar technologies — including web beacons, clear-gifs, pixel tags, JavaScript, and server log data (collectively, “cookies”) — to recognize you and collect certain information when you visit our websites, such as www.sitetracker.com, or otherwise interact with our online advertisements, emails, sales and marketing channels, integrations, or communications (collectively, “sites”). It explains what these technologies are and why we use them, the lawful basis on which we rely, how long we retain data collected through cookies, and your rights to control our use of them.

If you have any questions about this Cookie Policy or our use of cookies, please contact us at privacy@sitetracker.com.

1. What Are Cookies?

A cookie is a small file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser when you visit a web page or similar online asset and is stored on your computer or mobile device. These cookies are used to store information in order to allow us to provide, maintain, and improve our sites, to optimize our offerings and marketing activities, and to provide you with a better experience, as detailed below.

Cookies may be either “persistent”  or “session” cookies (remaining on your device until they expire or you delete them) or “session” cookies (which expire when you close your browser). Cookies do not typically contain information that directly identifies you, but personal data we hold about you may be linked to information stored in or obtained from cookies.

2. Similar Technologies

In addition to cookies, we use the following technologies on our sites:

  • • Web beacons, clear-gifs, and pixel tags: small graphic images or code embedded in web pages or emails, used to track interactions such as page views, email opens, and advertisement clicks.
  • • JavaScript: code that enables interactive functionality and supports analytics on our sites.
  • • Server log data: records of server activity that may include your IP address, browser type, operating system, referring web page, pages visited, time spent, location, device information (including device and application IDs), and search terms.

We use these technologies to provide, maintain, and improve our sites, to measure the effectiveness of our marketing, and to understand how visitors interact with our content. Where these technologies are non-essential, we only deploy them where you have provided consent.

3. Categories of Cookies We Use

We use four categories of cookies. The table below sets out each category, the purpose for which it is used, the lawful basis on which we rely, the types of data collected, and the applicable retention period.

Cookie CategoryPurposeLawful BasisExamples of Data CollectedRetention Period
Strictly Necessary CookiesRequired for the site to function. Enable navigation, login, authentication and preference settings.Legitimate interests / performance of contractSession identifiers, authentication tokens, security tokensSession duration, or up to 12 months for persistent essential cookies
Functional CookiesEnable enhanced functionality and personalization, such as remembering your language or region.ConsentLanguage preferences, region settings, UI customization choices12- 24 months
Performance CookiesHelp us understand how visitors interact with our sites, allowing us to improve performance and user experience.ConsentPages visited, time on page, click paths, error logs13 months
Targeting CookiesUsed to deliver advertisements relevant to you and to measure the effectiveness of advertising campaigns.ConsentBrowser identifiers, device identifiers, ad interaction data 30 – 90 days

Essential cookies cannot be disabled as they are strictly necessary for our sites to function. All other cookie categories are only placed where you have given your prior consent through our Cookie Preference Center.

4. Third Party Service Providers

We may also work with third-party service providers who help us track, collect, and analyze your visits to and interactions with our sites, including our emails, and specific online content. Specific third-party service providers we partner with may place specific analytics-related technologies on our sites, including in emails we send to you to obtain information such as pages viewed, emails opened, and items upon which you may click in emails. These third-party providers may also place cookies on your computer and may enable us to obtain aggregate demographic information and user statistics about you and your preferences.

5. Lawful Basis for Processing

Where cookies involve the processing of personal data, we rely on the following lawful bases under UK GDPR and EU GDPR:

  • • Consent (Article 6(1)(a)): for all non-essential cookies — Functional, Performance, and Targeting. We obtain your consent before placing these cookies. You may withdraw consent at any time (see section 6 below).
  • • Legitimate interests (Article 6(1)(f)) or performance of a contract (Article 6(1)(b)): for Strictly Necessary cookies that are strictly necessary for the operation of our sites.

We do not rely on legitimate interests as a basis for placing non-essential cookies.

6. Your Consent and How to Manage Cookies

6.1 Giving and Withdrawing Consent

When you first visit our sites, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies by category. Only Strictly Necessary cookies will be active before you make a choice.

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences specific to the Sitetracker website (www.sitetracker.com) in the Sitetracker Cookie Preference Center by clicking on “Cookie Settings” in the cookie consent banner or the website footer. Your personal cookie preferences apply to the Sitetracker website only, and must be set for each device you use.

Withdrawal of consent takes effect immediately. Withdrawal does not affect the lawfulness of any processing carried out on the basis of consent prior to its withdrawal.

6.2 Browser Controls

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can find up-to-date information about blocking and deleting cookies on the following browsers via these links:

6.3 Opting Out of Interest-Based Advertising

If you are primarily concerned about third-party cookies generated by advertisers, and you live in the US, Canada, Europe or the UK, you can opt out of the collection of your data by our advertising partners who participate in the Digital Advertising Alliance at the following links or through the following industry opt-out tools:

7. “Do Not Track” Signals

Some web browsers may transmit “Do Not Track” signals to websites with which the browser communicates, telling the website not to follow its online movements. Because of differences in how web browsers implement this feature and the lack of a consistent standard, it is not always clear whether visitors intend for these signals to be transmitted or are even aware of them. As with many other reputable websites, we currently do not alter our data collection practices in response to DNT signals. We recommend managing your preferences directly through our Cookie Preference Center.

To learn more about “Do Not Track” signals, you can visit https://www.allaboutdnt.com/.

8. Data Retention

Data collected through cookies is retained for the periods set out in the table in section 3 above. After the applicable retention period expires, data collected through cookies will be deleted or anonymized. You can delete cookies at any time using your browser controls or by withdrawing consent in our Cookie Preference Center, after which cookies in the relevant category will no longer be placed on your device.

9. International Transfers

Some of our third-party cookie providers are based outside the UK and the European Economic Area (EEA). Where cookies result in personal data being transferred to countries that do not benefit from an adequacy decision, we ensure that appropriate safeguards are in place, such as the use of standard contractual clauses. Details of applicable transfer safeguards are available on request at privacy@sitetracker.com.

10. Your Rights

Depending on where you are located, you may have the following rights in relation to personal data processed through cookies:

  • • Right of access: to obtain a copy of the personal data we hold about you.
  • • Right to rectification: to have inaccurate personal data corrected.
  • • Right to erasure: to request deletion of your personal data in certain circumstances.
  • • Right to restriction: to restrict our processing of your personal data.
  • • Right to object: to object to processing based on legitimate interests.
  • • Right to data portability: to receive your personal data in a structured, machine-readable format.
  • • Right to withdraw consent: to withdraw consent to the use of non-essential cookies at any time (see section 6.1 above).

To exercise any of these rights, please contact us at privacy@sitetracker.com. We will respond to your request within 30 days. You also have the right to lodge a complaint with the supervisory authority in your jurisdiction — in the UK, this is the Information Commissioner’s Office (ICO) at www.ico.org.uk; in the EU, your local data protection authority.

11. Updates to this Cookie Policy

We may update this Cookie Policy from time to time. We will notify you of any changes by posting the Cookie Policy on our sites with a new effective date.