Updated: January 4th, 2023
What Are Cookies?
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser when you visit a web page or similar online asset and is stored through the browser on your computer or mobile device. These cookies are used to store information in order to allow us to provide, maintain, and improve our sites, to optimize our offerings and marketing activities, and to provide you with a better experience, as detailed below. Cookies do not typically contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
We use Analytic Technologies in our sites, which is critical to the proper functionality of our sites. These Analytic Technologies help us analyze our visitors and users’ online behaviors and measure the effectiveness of our sites and our marketing strategies. Disabling them may impact the functionality of the sites and the services we provide. We will not use the foregoing Analytic Technologies if you disable the use of such Analytic Technologies through adjusting your own browser setting.
What is server log data?
A web server log is a record of activity created by a server computer that delivers certain webpages to your browser. Certain activities that you perform in connection with our sites may enable this recording function. For example, if you enter a search term into a search box located on a website, the server log may record the search term, the link you clicked on to bring you to our sites, and/or information about your browser, such as your IP address and the cookies set on your browser.
When you use our sites, Sitetracker may receive server log data such as your IP address, browser type, operating system, the referring web page, pages visited, specific day visited, time spent on each page, location, mobile carrier, device information (including device and application IDs), search terms, and cookie information. We use server log data to provide and improve our services, and to improve our sites and our marketing practices. We will not use the server log data if you disable the use of such server log data through adjusting your own browser setting. However, failure to opt in may have a negative impact on the functionality of our sites.
Third Party Service Providers
We may also work with third-party service providers that help us track, collect, and analyze your visits to and interactions with our sites, including our emails, and specific online content. Specific third-party service providers we partner with may place specific analytics-related technologies on our sites, including in emails we sent to you to obtain information such as pages viewed, emails opened, and items upon which you may click in emails. These third-party providers may also place cookies into your computer and may enable us to obtain aggregate demographic information and user statistics about you and your preferences through their analysis of information collected about your online behaviors and interactions.
Purposes of the Cookies That We Use
We use several different types of cookies on our sites to serve the following purposes:
- Essential Cookies: These cookies are necessary for the sites to function properly, and cannot be disabled. They are usually only set in response to actions made by you, enabling functions like navigation, login, authentication or setting preferences. These cookies do not store information about you that will be used for other purposes.
- Preferences & Functional Cookies: These cookies enable the sites to provide enhanced functionality and personalization. They may be set by us (first-party cookies) or by third-party providers who work with us (third-party cookies). These cookies are non-essential for the use of the sites but certain functionality (like videos) may become unavailable.
- Performance & Analytics Cookies: This type of cookie helps us to secure and maintain our sites, and to remember your preferences for tools found on the sites. They are also used for gathering analytics data on how you interact with our sites, and enable the improvement of our sites’ performance accordingly. If you do not allow these cookies, we will not know how you used our sites.
- Targeting & Advertising Cookies: These cookies make advertisements more relevant to you. For example, our advertising partners may use it to show you relevant ads on different websites by uniquely identifying your browser and internet device.
How to Control Cookies:
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences specific to the Sitetracker website (www.sitetracker.com) in the Sitetracker Cookie Preference Center by clicking on “Cookie Settings” through the cookie consent banner that pops up on the bottom of the website’s home screen. Your personal cookie preferences will apply to the Sitetracker website only, and must be set for each device used to access the Sitetracker website.
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
If you are primarily concerned about third-party cookies generated by advertisers, and you live in the US, Canada, Europe or the UK, you can also opt out of the collection of your data by our advertising partners who participate in the Digital Advertising Alliance at the following links:
- US: www.aboutads.info/choices (for US users)
- Canada: www.youradchoices.ca/choices (for Canadian users)
- EU: https://youronlinechoices.eu/ (for European users)
- UK: https://www.youronlinechoices.com/uk/your-ad-choices (for UK users)
“Do Not Track” Signals
Some web browsers may transmit “Do Not Track” signals to websites with which the browser communicates, telling the website not to follow its online movements. Because of differences in how web browsers interpret this feature and send those signals, and lack of standardization, it is not always clear whether visitors and users intend for these signals to be transmitted or whether they are even aware of them. Therefore, as many other reputable websites, we currently do not respond to such “Do Not Track” signals.
To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.